Using Google Cloud to forecast customer demand and optimize your creative

October 2023

Featuring

Buki Froelke, Senior Product Lead for Data and AI Cloud for Marketing, Google

Creative best practices deliver a 30% lift in the likelihood of short-term sales and a 17% lift in the long-term brand contribution. Buki Froelke, senior product lead for data and AI cloud for marketing at Google, shares how — by using Google Cloud data and tools like demand forecasting, creative analysis, and generative AI — marketers can stay agile and meet customers where they are with relevant messaging to drive better and more personalized customer experiences at scale.

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Using Google Cloud to forecast customer demand and optimize your creative

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