The marketing landscape is changing rapidly. Privacy regulations are tightening, there’s uncertainty around third-party cookies, and AI is transforming the way we work. To thrive in this new environment, marketers need to shift their focus to building durable infrastructures with first-party data to achieve sustainable growth. That's why we’ve created the “First-Party Data Activation Playbook”.
Data-driven marketing has evolved quickly, and to maintain or enhance their maturity, brands must do even more.
This isn't a theoretical guide. We recognise that activating first-party data isn't straightforward. It involves multiple teams, diverse expertise, and a clear understanding of your business objectives.
First-party data insights tailored to businesses in Benelux and the Nordics
Marketers in Nordics and Benelux often work in resource-scarce environments. That's why this playbook has been designed to be scalable and adaptable to different team sizes and market dynamics.
The guide is a step-by-step framework designed to help you drive first-party data activations faster and better. The process is broken down into manageable chapters, each addressing a crucial aspect of the activation journey. From defining your business objectives to measuring success and iterating, it provides a guide through the entire first-party data cycle:
As we head into 2025, marketers need to be more strategic and data-driven than ever before.
It's not about having the fanciest tools or the most data. It's about having the right foundations in place and a clear understanding of how to use your data to achieve your business goals. With the playbook as your guide, you'll be well on your way to success in the new era of marketing.
