What have fellow marketers been reading in 2024, and what does that teach us for peak season planning?
It’s time to reveal the marketing insights and thought leadership articles you’ve been most inspired by this year. So, if you've missed any of them, here's your chance to rediscover the creative insights, retail trends, AI application, and measurement guides that Nordic and Benelux marketers have been reading over the past six months.
Thought leadership
Nina Schick has spent years advising leading companies at the forefront of AI development, and prominent global leaders.
She headlined our Think 2024 event and in this article outlines the impact AI will bring on a professional and societal scale, discusses the realities, and demystifies the myths. Find out how AI will be your marketing changemaker…
AI insights
Discover three ways AI can fuel growth across the marketing funnel.
Google's James van Thiel breaks down how AI can help simplify the customer journey and achieve profitable growth, using Nordics and Benelux brands as examples. With actionable insights for all marketers to use this holiday season.
Data and Measurement strategy
It's vital that marketers do not waste time and budget conducting experiments that aren't of the highest quality. That's why we've launched the Experiments Playbook, with proven insights and step-by-step instructions on running experiments that can both prove and improve the effect of your media.
Download and find out how to perform high quality marketing experiments today, to get you ready for peak shopping season tomorrow.
Retail trends
From retailtainment to experience-enhancing tech, find out how to connect with Nordics and Benelux shoppers in 2024.
With a view of over 30 markets, seven shopping categories, and five years worth of data, it provides a must-read guide for the upcoming festive season.
Diversity, equity, and inclusivity
Celebrate the marketers and businesses across the Nordics and Benelux making impactful changes in diversity, equity, and inclusion (DEI).
At Heineken there is a belief that working on DEI, both internally and in marketing efforts, is not only the right thing to do, but it’s also good for business. Read about their recent experiment, which saw ex-pro footballers, Jill Scott MBE and Gary Neville, swap social media accounts to raise awareness of gender bias.
