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Barbara Piermont: Hey, marketers. When it comes to boosting business results, artificial intelligence (or AI) has a lot to offer, and I’m here to explain why.
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These days, people online have more options than ever. They’ve got more ways to research, get inspired, and purchase. Plus, their needs and preferences are constantly evolving.
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Meanwhile, marketers are pivoting to meet customers across their decision journeys and measure results as privacy regulations and technology platforms continue to change.
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It’s a lot, and it is not always easy. So how do you ensure you have the necessary insights to grow your business?
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AI is the business multiplier that can help you keep up with shifting demands and gain the insights you need in a privacy safe way. Let’s explore how it works.
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AI can help you multiply your customer connections. Consented first-party data is the foundation of any privacy strategy for businesses today.
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AI-powered audience solutions like optimised targeting or audience expansion can use that first-party data to find even more valuable customers and new pockets of demand.
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In fact, advertisers who use optimised targeting on Display and Video 360 can see on average a 55% improvement when using first-party audiences.
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With AI, you can multiply your expertise. AI-based measurement solutions like enhanced conversions, conversion modelling, and Google Analytics 4 can fill in the gaps and help you gain a more accurate picture of your results.
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It does this by extracting information from various data sources and automatically makes sense of them to provide you a more robust view of your campaign performance.
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This gives you a deeper insight about your customers and how they’re engaging with your product or service.
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AI can help you multiply your results. Having a better understanding of your customers means you can reach them more effectively.
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It also means you can increase your ROI. Tools like smart bidding use AI to help you optimise what matters so you get better and faster results while meeting higher value customers wherever they are.
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That was a lot. Here’s the TLDR about how AI can benefit your business. AI helps you multiply your customer connections, multiply your expertise, and multiply your results.
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With the right AI-powered tools, you can get ahead of evolving trends so you can be ready for what’s next.
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