The AI Handbook: Resources and tools to help marketers get started

• Introducing the next chapter of our Gemini era
  Gemini is evolving to support an entire ecosystem, from the products that billions of people use every day to the APIs and platforms that help developers and businesses innovate. Our teams are making rapid progress to introduce an even more powerful generation of models with safety at the core. Hear from Google CEO Sundar Pichai on these innovations. Alongside these launches Bard has officially become Gemini, featuring an experience with more capabilities than ever.
  
• Lay the groundwork for success (11- and 2-minute reads)
  Consult the AI Essentials checklist to make sure your marketing organisation has the foundation, strategies, and outlook it needs to succeed with AI. And with third-party cookie deprecation and increasing regulations on the horizon, now is the time to consult our deep-dive into protecting privacy and performance.
  
• Enhance and scale creative work with generative AI (4-minute reads)
  Whether you’re creating, scaling, or updating assets, Performance Max’s new AI-powered features can help. Assets in hand, extend your social strategy across Google and YouTube with Demand Gen — now available to advertisers around the world.
  
• Future-proof your business with Google AI
  Hear from Google experts and industry notables as they explore the latest research, campaign insights, and success strategies for this moment of change, as part of Think with Google’s AI video series and featured AI stories and perspectives.
  
• Find out what AI can and can’t do for marketers (3-minute read)
  While AI is no match for human creativity, it can help streamline the creative process. Hear from YouTube VP of Ads Marketing Anne Marie Nelson-Bogle and Google President of Americas & Global Partners Sean Downey on the success they’ve seen brands have with AI.
  
• Understand the business benefits of generative AI (1-day course)
  Complete the Introduction to Generative AI training from Google Cloud Skills Boost to uplevel your career.
  
• Agencies, learn how to set yourself up for AI success (5-minute read)
  More businesses use AI-powered solutions to innovate, but attention is often placed on the technology rather than the people using it. Agency executives share their views on how AI is changing the game, and how agencies can continue to be key players.
  
• Discover how brands like Priceline and Wendy’s are using generative AI
  Seeking use case inspiration? Take a look at the strategies of leading brands to understand how they’re implementing generative AI solutions that meet customer needs.
  
• Stay current on the tools that help multiply results
  From the toolkits you’ll need to build your own AI-powered apps to the product features already helping marketers in their day-to-day work, ai.google is the hub for all things Google AI.
  
• Apply AI responsibly (5-minute read)
  If you’re thinking of integrating AI into your work, consider drafting some guardrails with your team. Take inspiration from Google’s AI Principles as you brainstorm new ways to apply our tools.
  
• Learn how AI can streamline business across industries
  AI's uses are as diverse as the industries it benefits. Read how South African, Polish, and Dutch brands, Game, Komfort, and Nederlandse Spoorwegen, use AI to optimise sales strategies, attract top talent, and more.
  
• Use AI to fuel growth across the marketing funnel (5-minute read)
  As the marketing funnel grows increasingly complex, so does the risk of efforts and funds being wasted in the journey to convert sales. Enter AI, which not only simplifies the process, but also fuels business growth — at every stage of the funnel.
  
• Understand how AI can help unlock progress on climate action (5-minute read)
  While there is no simple fix to climate change, digital technology — like AI — has a critical enabling role to play. Read what experts have to say about how businesses can leverage AI and technological innovation to build a more sustainable future.
  
• Get the answers to your biggest AI marketing questions (6-minute read)
  Many marketers are exploring how AI technology can fuel their business.To help you make the most of AI’s rapid advancements, we’ve compiled a list of the top questions our clients are asking. And we’ve enlisted the help of Google experts to answer them.
  
• Why fashion retailers should be excited about the AI revolution (5-minute read)
  New AI-powered tools are transforming how retailers are personalising the shopping journey to make the consumer’s life easier. Here’s how retailers can successfully embrace these tools to meet the needs of shoppers today — and reap higher returns.
  
• How AI is implementing new capabilities into Google Ads features (5-minute read)
  Large language models are now unlocking deeper language understanding, allowing for far more intuitive conversations with AI. This same technology is also powering up broad match, a Google Ads setting that helps brands reach wider audiences.

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