Building privacy-first organizations

What does it mean to build a culture of privacy? As Clarissa Season, chief experience officer at Annalect, says, “That will require clients to start thinking about their first-party data strategy in a way that they have never had to think about it before.”

As brands move to first-party data, it’s crucial to make privacy a priority in every department of your company. Hear four top marketing leaders discuss their ideas on implementing a digital ads privacy strategy across your organization and how to build trust with your customers.

Tap into last season’s Agency Conversations on the Think with Google YouTube channel.