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Consumers want brands to prioritise privacy. But that’s not the only reason this year will be pivotal when it comes to future-proofing your data practices. While AI is unlocking new capabilities, legacy technologies such as third-party cookies are disappearing. So what can marketers do to succeed with privacy in 2024?
We spoke to three experts in the field to get their thoughts on our most burning questions. As measurement lead at Google, Geneviève Huskens pinpoints a strong data foundation as the key to driving marketing performance. Charlie Delaney, Google’s legal counsel, shares advice on helping marketing and legal teams work better together. And finally, Zac Faruque, Director for Deloitte’s Data, Privacy & Analytics practice, offers insights from the frontline.
Watch the video to learn what lies ahead in the world of privacy-first marketing.