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Google researcher Jonny Protheroe doesn’t have a typical job. He recently spent years conducting research to understand how people think about their online privacy.
“Privacy is a really complex space where there’s all sorts of nuanced behaviours and attitudes, and sometimes these things are contradictory,” he says.
His work involved partnering with Ipsos to gather views about online privacy from 7,000 people across five European countries.
One of the key insights that stood out from his research:
“People are willing to share their data when there’s some meaningful value in doing so,” he says.
Learn directly from Protheroe about the different kinds of “meaningful value” you can offer customers, whilst ensuring you maintain a privacy-centric focus.
Watch the video to learn how marketers can put these research insights into action.
Explore more insights and videos on the Think with Google YouTube channel.