Why value and trust matter for data privacy

January 2022

Featuring

Jaylen Baca, Global Product Lead, Privacy at Google
Nacia Walsh

A study by Pew Research Center revealed that 81% of people say the risks of sharing data outweigh the benefits. So how should marketers think about building and maintaining their customers’ trust? Join Jaylen Baca, a global product lead at Google, as he explains how he thinks about the privacy landscape changing to first-party data and why creating a fair value exchange with people can help you build relationships based on value and trust.

Explore more insights and videos on the Think with Google YouTube channel.

Return to top of page

Get Think with Google in your inbox

Sign up to receive your selected communications from Google LLC and its affiliates. Your information will be used in accordance with Google’s privacy policy. You may opt out at any time.

Email address

Why value and trust matter for data privacy

Thanks for subscribing to the Think with Google newsletter!

Sorry something went wrong. Please try again.