One Minute With … Nadia Mohamed: Inspire creativity and innovation by caring
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March 2021Share this page
One Minute With … Nadia Mohamed: Inspire creativity and innovation by caring
March 2021In South Africa’s creative industry there’s a notion of humility along with buoyant ubuntu (compassion, humanity), says Nadia Mohamed, marketing director at Mondelēz International. Mohamed is a board member of the Marketing Achievement Council, which holds the annual Marketing Achievement Awards. Here she talks about why, if brands hope to be creative and innovative, they need to start by caring.
We can laugh at ourselves, we can cry with ourselves, and we can most definitely inspire ourselves
Hello, I'm Nadia Mohamed. I lead the marketing portofolio for Mondelēz International
Well if I wasn't a marketeer, I would most definitely be designing shoes
My career has certainly grown! In 10 years, I really do hope to be in academia
I must say, I do get my best ideas in the morning. There's something about fresh air, fresher brain that allows me think clearer
So thinking about it as a leader, a habit that I've had to work on breaking over the years is perfectionism
In the creative industry in South Africa, there's a notion of humility, at the same time, there's this buoyant ubuntu notion
That comes across in a number of avenues that's so uniquely South African
There's certainly a job to be done around inspiring the next creatives
Be bold and be courageous in your ideas, be a life long student
You've gotta create a culture of care because only then do you inspire innovation, and only then do you inspire creativity
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