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One Minute With … David Wingfield: Ideas can change the world

Guest
David Wingfield, Executive Marketing Manager
Brand
ABSA
Published
March 2021

The “new normal” isn’t new anymore, says David Wingfield, executive marketing manager at ABSA, and he wishes people would stop using this buzzword. Wingfield sits on the board of the Marketing Achievement Council, which holds the annual Marketing Achievement Awards. In just one minute, he shares his thoughts on diversity, working from home, and the new generation of creative minds.

00:00

I believe that ideas can change the world, we've just gotta keep telling young people that

00:07

Hi, I'm David Wingfield, the managing exec of brand and marketing at ABSA

00:14

What buzzword do I want people to stop using? It's been a year, it's [expletive], move on

00:26

What am I staring at? Um, work from home these days, I stare at a meadow, a forest, and nguni cattle

00:34

A quote I live by: Steve Jobs, "It's better to be a pirate than join the Navy."

00:39

What excites me about South African creative industry: our diversity. We've got so much of it! We just need to use it better

00:50

How do I inspire the new generation of creatives? Just keep telling them you're the only ones who can change the world

00:56

Ideas make a difference

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