0:01
Interviewer: Who are you?
0:04
Lucas Brinkmann: I’m Lucas Brinkmann, CEO of Wavemaker, Germany, Austria, and Switzerland.
0:10
Interviewer: Why do you love your line of work?
0:11
Lucas Brinkmann: I like to transform.
0:14
I like to create, to move things.
0:16
This is exactly my task right now as a CEO.
0:18
Interviewer: What is your professional mantra?
0:19
Lucas Brinkmann: Being honest.
0:22
Interviewer: What’s the best professional wisdom anyone’s ever given you?
0:25
Lucas Brinkmann: Wow, that’s a good one.
0:27
I need to translate this from German into English.
0:28
Interviewer: Say it in German.
0:30
Lucas Brinkmann: Der Weg ist das Ziel.
0:31
[English translation: The way is the goal.]
0:32
Interviewer: When do you get your best ideas?
0:40
Lucas Brinkmann: Normally outside of the business, just having a quiet minute, either in the train or in the car or on the weekend.
0:42
Interviewer: When you hit a creative block, how do you unstick yourself?
0:43
Lucas Brinkmann: Listening to music.
0:47
Interviewer: If you hadn’t chosen this career path, what do you think you’d be doing right now?
0:49
Lucas Brinkmann: I would restore old cars.
0:51
I’m a fan of old cars since I was a student.
0:52
Interviewer: What do you like about them?
0:59
Lucas Brinkmann: I like old cars, because
it’s exactly the contrast to the fast-developing throwaway economics today.
