0:01
>> SHAR CAESAR DOUGLAS: What advice do you have for other businesses?
0:11
>> GORDON RAMSAY: What's the first thing you do
0:12
when you got up to a 10-meter board?
0:15
You spend the next 10 minutes debating should I jump.
0:16
But the minute you jump,
0:18
you can't wait to get back up there again.
0:22
Get that content out, strategise, break down the comments,
0:24
find the general consensus of the feedback,
0:26
and then move on from there.
0:28
>> CHRISTINA TOSI: We're naturally making a shift,
0:32
and we're pivoting to more sales online.
0:35
That is challenging us to look at the ways in which
0:38
our business interacts from operations and fulfillment on down.
0:41
>> GEORGE HANSON: We had to make really fast decisions
0:42
around how we were going to pivot.
0:46
We were still able to filter all of our decisions through the principles of:
0:50
How do we protect our employees and our customers?
0:53
How do we protect the brand, and then how do we emerge stronger?
0:57
>> MARVIN CHOW: Being human is about understanding the people
1:01
and what they're going through, and how you can uniquely help them.
1:04
>> VIDHYA SRINIVASAN: Marketers really need to listen like never before,
1:08
especially because the situation is really fast-evolving.
1:11
>> JASON SPERO: Talking to the people that you need to consult and understanding:
1:13
What is your business trying to accomplish?
1:15
Then you can rally your entire org around
1:17
what you want your marketing to do in service of that.
1:23
>> MARCELO ALBA: When things change, listen and ask.
1:24
We've been asking questions like:
1:30
What is useful? What is helpful? What kinds of content do you like right now?
1:34
Understanding that is helping us design for the user
1:37
as opposed to design for the user of three months ago.
1:39
>> MARLA KAPLOWITZ: There are many studies that have been done,
1:41
that if you go it alone,
1:44
it will take you much longer than if you bring in external partners.
1:46
>> JERRY DISCHLER: I've learned a lot from meeting with customers
1:48
and partners around the world.
1:52
It's clear that there are things that we can do to help, and we want to help.
1:54
We're committed to helping you and your business
1:57
weather the storm and then thrive and succeed.
