00:03
Jaguar as a brand is obviously an iconic brand
00:07
that has a great heritage.
00:08
Our intention is that Jaguar becomes a brand
00:11
for extraordinary people,
00:13
and our mission is really to make life extraordinary
00:17
with all our products.
00:19
The pandemic made us realize that there was a lot more
00:22
to the customer experience
00:23
than the physical retail experience at the dealership.
00:27
We understood that actually a lot of the shopping journey
00:31
starts at the sofa at home, on any mobile device.
00:35
Simply, every car purchase starts with a search.
00:40
We were tasked with a challenge
00:42
of reducing the user journey,
00:45
and making it more frictionless.
00:47
But I know user journey is sometimes really difficult
00:50
and maybe there's another idea,
00:54
an easier journey for the people.
00:56
We ended up with a solution
00:57
that perfectly suits this need,
01:00
using Google Lead Form Extensions.
01:03
We reduced the cost per lead by 84%
01:05
and our lead volume grew by about 482%.
01:10
Looking at the results, the lead volumes are amazing
01:13
but I think the best part was the quality of the leads.
01:16
We saw 620% increase in the conversion rate
01:20
using this approach with the Lead Form Extensions.
01:24
When I compare Google leads to leads from other sources,
01:27
what we observe is that we can deliver a better journey,
01:31
a better search experience to the customer.
01:33
We deliver leads that actually are in market for Jaguar.
01:36
So we've become a lot more efficient
01:38
and efficiency in that sense means
01:40
we're making the journey for the customer better.
