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Drive sales and reach more customers on Google Search. Google Maps. YouTube. Google Images.
Easily manage and promote your business and products to millions of shoppers across Google with Merchant Center.
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Your products and business can show
up across Google
Stand out on Google Search
Your products can appear when customers search for offerings like yours. If you have a physical location, your Business Profile can let you connect with customers and direct them to your local shop.
Reach local customers on Google Maps
Your business can appear when customers search for businesses or products like yours on Google Maps. Your Business Profile can provide key information about your business and guide users to your shop.
Get discovered on YouTube
Your products can appear when customers search for offerings like yours on YouTube.
Be seen on Google Images
Your products can appear when customers search for offerings like yours on Google Images.
How to get started with Google Merchant Center*
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Add your products across Google for free
Get started by creating a free Merchant Center account* and providing information about your business and products. If you’re on an e-commerce platform, you can automatically sync your products.
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Customers click to purchase your products
Your business and products can appear on Google Search, Maps, and more, when users search on Google for products you offer. Once a customer clicks, you can direct them to your online shop or a physical location to complete their purchase.
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Grow your business with personalised insights
We’ll provide actionable insights in Merchant Center about how customers interact with your business and products so you can help increase traffic to your site or local shop.
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Drive sales with paid advertising
When you’re ready, you can promote your products with Performance Max advertising campaigns** to reach more customers and drive sales. Stay in full control of your budget and only pay when customers engage with your ad.
Reach your business goals
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Learn moreBuild an online presence
Increase online engagement and reach by listing your business and products on Google for free. -
Learn moreDrive online sales
Boost conversions with valuable ad placements using campaigns like Performance Max. -
Learn moreDrive in-store sales
Drive more foot traffic with ads that highlight your in-store inventory.
What success looks like
“With a few clicks of a button, we are able to sync our entire catalogue from Shopify, into Merchant Center. And then from there, we are able to feed that data into our Smart Shopping campaigns, and get them live within a couple days.”
Adam Bshero, Co-owner, Beekman 1802
Frequently Asked Questions
Reach millions of customers on Google with Merchant Center
* If you are in the European Economic Area, the United Kingdom or Switzerland,
your Merchant Center account must be associated with a Comparison Shopping Service
(CSS). Please find more information at
Google Merchant Center Help website.
** In the European Economic Area, the United Kingdom or Switzerland,
Performance Max campaigns can be used with any Comparison Shopping Service (CSS)
you work with. The ads will show on general search results pages and on any other
surfaces the CSS has opted in to.