Every marketing leader is on a journey to build better work for the future — especially in a world impacted by evolving privacy expectations and the speedy evolution of AI.
In a new three-part video series, Think with Google and The Drum put U.K. industry leaders in the spotlight to share what’s important now (2023) and next (2024 and beyond).
Hear from leaders at AMV BBDO, Diageo, and M&C Saatchi London in conversation with The Drum’s senior editor, Jenni Baker, as they reveal what’s on their minds across creativity, DEI, and privacy in marketing. Watch all three episodes below.
Episode 1: Creativity — ambitions limited only by imagination
The rules of creativity are changing. With evolving narratives, emerging channels, and the rise of AI tipped to disrupt the generation of ideas, AMV BBDO’s joint chief creative officer, Nick Hulley, discusses a new lens for creativity in 2023 and beyond.
Watch now →
Episode 2: Diversity — a journey of sustained and strategic action
Brands are increasingly making strides to reflect the multicultural and nuanced world we live in — both in the work they put out and behind the scenes. Diageo’s global director of beer, Baileys, and Smirnoff, Grainne Wafer, explores how marketing leaders can embrace a diverse and inclusive culture to improve creative outputs and drive better business decisions.
Watch now →
Episode 3: Data — the future of marketing in a privacy-first landscape
The rapid evolution of AI is changing the data and privacy landscape. M&C Saatchi London’s chief data strategy officer, James Calvert, discusses the opportunities this presents for marketers — and the moves agencies are having to make to stand out from the competition.
Watch now →From the changing rules of creativity to the impact of putting DEI front and centre, get inspired to take your marketing further with leading perspectives from across the industry.
