With Ramadan just weeks away, the race is on for brands to connect with people deeply, authentically and in a manner that stands out in the busiest ad season of the year. To that end, this year’s Ramadan series deep dived into each key stage to develop a strong digital marketing campaign. This is a cheat sheet guide that highlights steps at each stage: the importance of data-driven insights with a focus on industry trends that lead to audience profiles, building a creative strategy and lastly media buying and performance. We look forward to this year’s Ramadan ad season!
