In 2022,

Google

released the

ARCore

The ARCore Geospatial API allows content creators and brands to easily attach virtual content to public spaces around the world in any mapped area covered by Street View.

From music to fashion to games, early adopters show us how brands across categories can use AR to personalise the customer experience.

campaigns

Gorillaz, the world’s biggest virtual band,

teamed up with Google to reimagine

what’s possible with AR and music.

Matthieu Kim Lorrain

Global Head of Creative Innovation

Immersive Partnerships, Google

We wanted to showcase the experience in iconic locations famous for their digital billboards. We loved the idea of turning Times Square into a stage and augmenting all those billboards with exciting virtual content.

The music video for “Skinny Ape” used AR to transform Times Square and Piccadilly Circus into stages, bringing fans together for a larger-than-life performance accessible through an app.

million viewers watched the music video remotely.

thousand fans downloaded

the app in the first week.

To celebrate the new limited-edition

Gap x Barbie™ clothing collection, Google

partnered with production studio Unit9

and the Adobe Aero team to turn

Gap’s flagship Times Square store into

a hot-pink virtual pop-up shop.

Bradford Lee

AR Marketing Manager, Google

Creating immersive shopping experiences with smartphone AR strengthens customer relationships by providing more helpful ways to learn about products and simplifying the purchasing journey.

The QR code in the storefront windows lets fans and passersby interact with Barbie™

and her friends, view AR outfits, and

shop the collection — no need for an app.

Retailers now have the opportunity

to enhance engagement, drive

foot traffic, and blend digital and

physical experiences more

seamlessly than ever before.

To celebrate the game’s 45th anniversary, Taito teamed up with Google to launch “Space Invaders: World Defense.”

The activation departs from the others in two ways: It automatically adapts to the player’s location, and its two gameplay modes allow a player at any level to start in AR and transition to a virtual copy of their neighbourhood.

Matthieu Kim Lorrain

Global Head of Creative Innovation Immersive Partnerships, Google

The Streetscape Geometry API allows

us to create unique experiences that dynamically adapt to

the user’s location and nearby buildings — allowing brands to connect with customers wherever they are.

The game is now available in more than 100 countries covered by Street View.

AR can achieve more than marketing objectives. Beyond keeping

customers engaged and

personalising their experiences, it

helps people expand their worlds with new possibilities and interactions.

Kira Rich

Senior AR Marketing Manager, Google

In all of this work, we’re using the world as a canvas.