Restless searchers: See how consumers are searching in 2021

Each month, the Google Ads Research and Insights team analyses data sets of billions of recent search queries and consumer behaviours to develop a deep understanding of key trends.

This month, we saw signs of travel interest picking up, with searches for “resorts near me,” “hotel booking app,” and “passport size” growing. Some people, however, are very much homebound and searching for things like “romantic getaway” closer to home, or seeking out how to create a “watch party” (for example, “youtube watch party” or “private watch party”) for socially distanced celebrations. Almost a year into quarantine, people are still searching for inspiration for “things to do during ___” and the supplies to make new pursuits possible (like “candle making kit” and “cast iron dutch oven”). Finally, there are some early signs that people are preparing to go back out in public, with “makeup app,” “long tops for girls,” and “wedding suit for ___” on the rise.¹