Each month, the Google Ads Research and Insights team analyses data sets of billions of recent search queries and consumer behaviours to develop a deep understanding of key trends.
After one year into the COVID-19 shutdowns, consumer confidence in a global recovery is slowly rising, although concerns remain. Many people want to stretch their money by prioritising affordability without sacrificing value. This month, we see growing interest in budgeting, with searches for ālow budget,ā āaffordable health insurance,ā and āoutlet onlineā on the rise.
People also continue to search for wellness advice, like ābest time to take vitaminā or ābest mattress for back pain,ā and seek out local places for self-care, like ādermatologist near meā and āmassage places near me.ā
Since virtual working and learning environments have become the norm, people are searching for self-help tech solutions, like āhow to merge pdf files,ā āhow to share screen,ā and āhow to record video.ā
Similarly, people want to optimise the functionality of their home spaces (āideas for small spaces,ā āstorage units near me,ā āfurniture shop near meā). They are even moving to better accommodate their needs and are searching for āaddress change us post office.ā1
