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Consumer Insights
Learn how to market to the predictably unpredictable customer.
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New research shows video’s vital role in the shopping journey. Here’s how to keep up -
Retail never stands still. Here’s how marketers can keep pace -
Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing -
Put influence maps at the core of your marketing strategy. Here’s how -
Mapping today’s customer journey with BCG’s Derek Rodenhausen
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Unlocking the 80/20 rule: How to build customer lifetime value
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Travel 2040: 2.4 billion reasons to get excited about the future of travel
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Build consumer confidence to boost your bottom line
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Connect with customers throughout their increasingly complex journeys
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How Google Search and YouTube make shopping easier (and more enjoyable)
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