0:17
[Liza Koshy] Hey y'all, what up? It's your girl Liza
0:18
[Liza Koshy] Koshy you may recognize me from YouTube.
0:21
[Liza Koshy] I am a content creator.
0:23
[Jen Sey] Hi everyone my name is Jen Sey. I am the
0:25
[Jen Sey] Chief Marketing Officer at Levi's.
0:28
[Liza Koshy] I am so excited to speak to a woman who
0:29
doesn't stop herself. I'm ready to start
0:40
There's a way in which we speak today on
0:42
our platforms, in person,
0:43
online, wherever. It's so different, it's
0:45
evolved so much from
0:46
from the past, but what makes today's
0:50
[Liza Koshy & Jen Sey] than other generations? Well, I think they
0:52
[Jen Sey] expect to have a voice. I mean social
0:53
media has created this world where not
0:57
expect it, but they expect you to pay
0:59
attention instantly. We don't say
1:01
this is the one style and one way to
1:03
wear Levi's. People have always
1:04
taken a pen to their Levi's made them
1:07
their own. They've all
1:10
sort of co-created customized Levi's.
1:12
They've told stories, but now with social
1:15
media, those stories are projected and
1:17
amplified. That sort of relationship with
1:18
the consumer, now, is much more public
1:22
That's what we're trying to do and, in
1:24
doing so, connect with
1:25
younger consumers who expect you to be
1:28
truthful and authentic.
1:30
Our former CEO Bob Haas, who is a direct
1:32
descendant of Levi Strauss himself,
1:34
used to say that Levi's is the youngest
1:36
oldest brand in the world.
1:37
I try to use the Levi's platform to
1:40
educate people around
1:43
issues of you know sustainability, LGBTQ
1:44
equality, racial equality, criminal
1:45
justice reform, all these things that we
1:48
What is it that you hear from from your
1:52
about sustainability? What are they saying? How
1:55
[Jen Sey & Liza Koshy] engaging in this issue? Piggybacking off
1:56
[Liza Koshy] what you just said,
1:58
getting more bang for your buck is
2:00
exactly what this generation is doing.
2:01
And, it's getting more bang for others
2:05
It's thrifting. Up-cycling is huge.
2:07
It's a story that never ends. You get to
2:08
reinvent it and recreate it as many
2:12
My jeans are vintage, if you will
2:12
consider some such. These are from
2:18
So, I am I am minimizing myself
2:20
by wearing these over and over again. And,
2:20
the blue dye has stayed. I will tell you
2:23
I'm the youngest of three kids, so
2:24
hand-me-downs was something that I got
2:28
all the time. So, I feel like
2:31
it's been in my story to re-wear, re-rock
2:31
anything in a brand new way. I think
2:34
I think it's awesome just giving a new
2:36
life to, you know, stuff that you
2:38
[Liza Koshy & Jen Sey] already love. I don't want you to buy
2:40
[Jen Sey] something from us that you don't love.
2:41
It's changed over time, and we haven't
2:43
even sort of realized that we've
2:44
completely changed the way we consume.
2:49
for myself I think about, you know, love
2:51
what I wear and live with it longer. I
2:53
try to do the same by
2:55
instilling that in my kids. You know, just
2:57
love it before you buy it and then
2:59
live in it and have fun with it, honestly.
3:01
I want every pair of Levi's, every item
3:03
from Levi's in your closet, to be one of
3:04
your favorite items that you just want
3:06
to wear over and over again. That's what
3:08
I want. I want you to love it the most.
3:11
Speaking of people being vulnerable and
3:12
open and caring now more than ever about
3:15
themselves and their future,
3:16
we need to vote and understanding that
3:21
[Liza Koshy & Jen Sey] matters so much. It's a great point.
3:24
[Jen Sey] Voting is a hard one, right?
3:26
People died, literally,
3:28
to gain the right to vote. How do you not
3:30
[Jen Sey & Liza Koshy] respect that? What's interesting is that
3:32
[Liza Koshy] as Gen Z and millennials and myself,
3:34
we don't mind being millions on Twitter.
3:35
You know, having our our Tweets heard.
3:37
Like “oh, I tweeted today. My opinion was
3:40
heard. I am validated.”
3:41
But when it comes to voting, we're like
3:44
“oh no, I'm just one person.”
3:46
You've seen how many iconic figures in
3:48
history have changed the world, so
3:49
don't diminish yourself and your power
3:50
just thinking that you're one person who
3:53
[Jen Sey] You know, I talked about how Levi's is
3:56
all about authentic self-expression, well
3:57
what is a purer form of self-expression
4:02
There is no pure form, so show up
4:03
on election day and vote for what you
4:07
[Liza Koshy] Yeah, that's a brilliant point. It's
4:10
a brand that I love so much, to see the
4:13
They are caring about what they put on
4:15
me. They are caring about what they
4:18
for me and have me in mind when they're
4:21
I'm really grateful to be able to be a
4:26
become a better person for it. So thanks Jen.
4:29
[Jen Sey] Thank you for taking the time Liza.
4:38
[Liza Koshy] This was so cool. I think
