Sarah Lewin is a marketing manager for Google in the U.K., focusing on research and curriculum development for Google Digital Garage’s training courses. Here she shares a selection of training to help you develop your digital, marketing, and leadership skills in 2024.
With technology, tools, and the working world evolving at a rapid pace, it can sometimes feel daunting to ensure your own skills remain up to date. Whether you’re looking to refresh your knowledge, stay competitive in your career, or take a step in a new direction in 2024, explore some of the most popular and trending courses from Google that can help.
We’ve rounded up nine online courses, ranging from learning about AI-powered ways of enhancing productivity to developing your digital and leadership skills.
1. Explore the opportunities of AI for your marketing strategy
Sign up for Marketing Strategy and AI with Google Digital Garage (60 minutes)
How can you supercharge your digital marketing strategy with the aid of AI in 2024?
The rise of AI is changing the way consumers access and interact with digital tools, from providing increasingly personalised user experiences to the integration of new technology in everyday apps.
In this short course, developed by marketing experts at Google Digital Garage as part of the New Fundamentals training series, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways.
2. Get to grips with generative AI
Sign up for Introduction to Generative AI with Google Cloud Skills Boost (8.5 hours)
If you’re looking to grow your understanding of generative AI concepts, expand your understanding with the introductory series from Google Cloud Skills Boost.
This learning path features five modules you can complete at your own pace. From exploring how generative AI differs from traditional machine learning methods, to understanding the fundamentals of large language models to responsible AI principles.
3. Boost your productivity with AI
Sign up for Boost your Productivity with AI with Google Digital Garage (45 minutes)
Research by Public First and Google suggests AI tools could save the average U.K. worker more than 100 hours a year.
Get up to speed with this productivity-focused session from Google Digital Garage. It explores the latest cutting-edge tools at your disposal and introduces the smartest strategies for reducing time spent on work tasks, including crafting effective AI prompts.
4. Delve into machine learning and problem framing
Sign up for Introduction to Machine Learning (20 minutes) and Introduction to Machine Learning Problem Framing (45 minutes)
Begin your journey into machine learning with these foundational courses, which provide an introduction to machine-learning concepts and practical applications.
You’ll explore problem-solving strategies, model selection techniques, and ways to evaluate and measure the real-world impact of your work.
5. Hone your leadership skills
Sign up for Leadership for a Digital Age (60 minutes)
What makes an effective leader can evolve in tandem with technological change and the shifting needs of individuals, teams, and organisations.
This course will help you discover your own leadership style and communicate a vision for your work, whether you’re leading a team or a single element of a project.
6. Get a professional certificate in digital marketing and e-commerce
Sign up for the Google Digital Marketing & E-commerce Professional Certificate in partnership with Coursera (average of 3-5 months to complete, 10-12 hours per week)
Boost your digital marketing career with an employer-recognised certificate from Google. In this programme, you’ll learn the in-demand skills across digital marketing to help you land that job or become promotion-ready in less than six months.
7. Negotiate your salary
Sign up for Negotiate Your Salary from Grow with Google (45-90 minutes)
With the cost-of-living crisis impacting many individuals across the U.K., it’s perhaps not surprising that search interest for “pay rise” remains above what it was before the pandemic. But asking for a higher salary can still feel daunting, with women less likely to ask than men.
This video-based course explains the steps to help you gather facts, organise your thoughts, and decide whether this is the right time to ask for a raise.
8. Build your data skills
Sign up for Data, Data, Everywhere (18 hours) in partnership with Coursea, which is also part of the Google Data Analytics Professional Certificate.
The demand for data-related skills continues to grow. In 2023, Forbes highlighted data communication and storytelling as essential competencies, reflecting the growing need for teams to manage and interpret data effectively. This trend shows no signs of slowing down, particularly with the rising emphasis on AI.
Dive into this course to learn about the role of spreadsheets, analytical skills, data visualisation tools, and more.
9. Boost your confidence — and powers of persuasion
Sign up for Build Confidence with Self-Promotion (1 hour)
Talking about our achievements can be difficult for some. Discover the #IAmRemarkable programme, where you can learn how to speak about your accomplishments and boost your confidence and powers of persuasion in your leadership.
This course offers practical tips and guidance on how to speak more openly and help others recognise your strengths and skills.
