Here's what the Canadian holiday shopper looks like in 2020

As we head into the holidays, many marketers are asking the same question: what will shopping look like this season? In this video, Google’s Consumer Insights Manager Sarah Bradley shares the latest research on the Canadian holiday shopper. She discusses the shift to omnichannel shopping, the changing role of the store, a new consumer focus on value, and how these insights can help marketers build a resilient holiday plan.