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9 in 10 retail dollars spent offline during peak season were influenced by digital.
Google/Ipsos, Omnichannel Holiday Study, online survey, n=3158, online Australians 18+ who shopped in the past two days, Oct. 28, 2021–Jan. 5, 2022.
81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.
Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021.
More than half of retail searches happen outside 9 AM–5 PM.
During peak retail season, 65% of online purchases were made on mobile.
Did you know? 82% of all Aussie households (9M) shopped online in 2020 and spent an average of $5,600 per household.
Be there when they’re looking. When researching products online, 1 in 3 consumers will choose their second-choice brand over their first choice just because it shows up in the Search results.