From sparking immediate action to building brands over time, the long and short has never been more important. For CMOs and their teams seeking ways to connect with audiences across the funnel, YouTube continues to present new opportunities to drive performance and brand.
Building on our YouTube Works series launched in 2022, marketing guru Mark Ritson is back for ‘The Long and The Short of It’. In this new three-part instalment, Ritson sits down with brands across Australia and New Zealand to delve into how they’re realising long and short term results with YouTube.
Join his conversations with leaders from CommBank Australia, Tourism Australia and Les Mills International, and watch as he investigates how each brand is establishing connections that matter to achieve the most effective results from their advertising investments.
Episode 1: CommBank Australia
CommBank Australia’s strategic shift to an ‘audience-first’ media strategy translated to showing up where their audience is going. See how advertising on YouTube helped CommBank reach audiences of all ages and build their brand for the long term.
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Episode 2: Tourism Australia
With international borders reopening, Tourism Australia launched an ambitious 9-minute film to reach engaged audiences across devices. See how they leveraged YouTube’s multi-screen solutions like Connected TV to drive desire to visit Australia.
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Episode 3: Les Mills International
With an existing acquisition strategy thriving on YouTube, Les Mills International launched a complementary brand building campaign. Watch how they’ve increased brand awareness while continuing to experiment and grow short term success.
Watch nowFrom strategies for reaching audiences of all ages, to engaging audiences across devices like Connected TV, to long-term brand building – get inspired with proven ways advertising on YouTube can fuel performance in the near term and well into the future.
