YouTube Works: The Long and The Short of It

Achieving marketing success today is increasingly a dual challenge, requiring marketers to drive both upper-funnel brand-building and lower-funnel performance. That’s why savvy marketers are turning to YouTube to seamlessly achieve goals across the full funnel. To help brands better understand how they can drive both the “long” and the “short” of it through the digital video platform, we launched the YouTube Works series in 2022. Watch as marketing expert Mark Ritson speaks with brands across Australia and New Zealand to understand how they’re realising long and short-term results with YouTube.