Kellogg’s created 100 different sitcom episodes starring the Gupta Jee Ki Family. Each episode featured a different recipe that had Corn Flakes as a key ingredient. By giving Indian consumers more ways to enjoy their Corn Flakes, Kellogg’s achieved a 20% uplift in sales.
GOALS
Increase consumption of Kellogg's Corn Flakes
Show consumers different ways of having Corn Flakes
APPROACH
Created 100 different sitcom episodes, each featuring a recipe that had Corn Flakes as an ingredient
Promoted the videos on Google Display Network, and YouTube via desktop and mobile homepage takeovers and TrueView
RESULTS
11.5M channel views
20% growth in sales volume
+5.6% increase in brand awareness and +11.8% increase in product consideration
