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1 in 3

Be there when they’re looking. When researching products online, 1 in 3 consumers will choose their second-choice brand over their first choice just because it shows up in the Search results.

Google/The Behavioural Architects, Australia, “Untangling the Messy Middle,” n=1,000 prospective online purchasers per category, ages 18-65, Feb. 2020.

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