25%
Combining TV and paid search gives you a 25% increase in ROI.
Combining TV and paid search gives you a 25% increase in ROI.
Analytic Partners, Crisis, Stabilisation, and Revitalisation Report, Global, Australian norms, 2010–2020.
When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.
The returns of paid search marketing are 2X with online fulfillment.
It’s not what you think. Online channels such as search, display, and digital video drive 42% of in-store sales, while offline channels such as out-of-home and TV drive 40% of online sales.
Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps.
Moving pictures have consistently been shown to deliver strong results both in the long and short term, regardless of the screen size.
Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.