The Update: Measurement that helps every marketing dollar count

Featuring

  • Vidhya Srinivasan, VP of Measurement and Analytics at Google
  • Marie Gulin-Merle, Global VP of Ads Marketing at Google

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03:03

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In this episode of our series The Update, Google’s Global VP of Ads Marketing Marie Gulin-Merle talks to VP of Measurement and Analytics at Google Vidhya Srinivasan about the importance of measurement in the current moment. Metrics are shifting on a weekly and sometimes daily basis. Listen as they discuss finding and acting on insights during times of upheaval.

Want even more of Vidhya insights? Check out the full interview.

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