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In a digital-first world where borders are porous, brands have an opportunity to grow their business across markets seamlessly, especially as people increasingly shop across borders and consider more brands amid a “loyalty reset.” But adapting to an always-evolving retail landscape and a diverse consumer base takes skill and agility.
Samsung is one global brand that has found success in connecting with audiences across demographics and markets by using Google AI in marketing. Watch our interview with five leaders from Samsung Brazil, Turkey, and India to learn how the brand used Performance Max to personalise its ads for customers around the world and increase revenue at scale.