00:10
Sinchai Larpsiriphon: In 2022, there was a significant rise in the pickup truck market in Thailand.
00:15
Isuzu rode the wave and is today, a leading automotive brand in this space.
00:20
However, we continued to face two key challenges. The first is having to keep up with the ever-changing consumer behaviours. The second challenge is driving efficiency, not just getting a lot of leads, but optimising for the highest quality leads at the lowest cost per qualified leads.
00:38
To overcome these challenges, we partnered with i-dac and Google to experiment in AI-powered solutions.
00:46
Chawanwit Striprechanun: We used Google AI to optimise our targeting, ads, and measurement in real-time. We first adopted AI-powered
Search broad match to dynamically capture all relevant, new, and unexpected search queries.
00:59
After seeing the positive results, we added Performance Max to find untapped lead opportunities across all of Google’s channels.
01:08
We know that data is the fuel that powers the AI engine and high-quality data accelerates the achievement of our goal. So, we used enhanced conversion for leads and leaned into Isuzu first-party data to accurately and efficiently drive towards qualified leads.
01:28
Search broad match plus Performance Max truly delivered as an ads power pairing. And, together with enhanced conversion for leads we served ads to customers with real interests fueling a significant increase in qualified leads.
01:47
Larpsiriphon: Overall we uncovered 60% new search terms, and saw a 67% increase in qualified leads at 49% reduction in cost per qualified lead. This gave us a massive confidence in AI-powered solutions.
02:01
Google AI helped us to multiply qualified leads at a very efficient cost, and ultimately drive greater ROI.
02:09
So today, it is not a question of whether to use or not to use AI but a question of when, and how quickly to use AI to turbo boost our business results.
