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Advanced machine learning technology paired with human oversight can improve campaign performance by an additional 15%.
BCG, The Dividends of Digital Marketing Maturity, 2019. https://www.bcg.com/publications/2019/dividends-digital-marketing-maturity.
81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.
9 in 10 retail dollars spent offline during peak season were influenced by digital.
Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021.
More than half of retail searches happen outside 9 AM–5 PM.
During peak retail season, 65% of online purchases were made on mobile.
Did you know? 82% of all Aussie households (9M) shopped online in 2020 and spent an average of $5,600 per household.