Advanced machine learning technology paired with human oversight can improve campaign performance by an additional 15%. Related Data 81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online. 9 in 10 retail dollars spent offline during peak season were influenced by digital. Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021. More than half of retail searches happen outside 9 AM–5 PM. During peak retail season, 65% of online purchases were made on mobile. Did you know? 82% of all Aussie households (9M) shopped online in 2020 and spent an average of $5,600 per household.