Consumer behavior and expectations have forever changed in APAC. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.
![4 New Moments Every Marketer Should Know](https://storage.googleapis.com/twg-content/original_images/4-new-moments-every-marketer-should-know_s.png)