Getting personal: Ira Noviarti, President Director of Unilever Indonesia, explains what brands and young leaders should focus on

I believe that in order for the leader to stay relevant, you need to actually continuously adapt and reinvent yourself and be agile because the situation is actually forever changing.

Hello, my name is Ira Noviarti, and I'm the President Director of Unilever Indonesia.

I would love to be an interior designer because I love everything that actually relates to design or fashion.

I'm seeing that the marketing principle itself is staying the same. It's really about understanding the insight of the consumers and translating that insight into product solutions or service to our consumers. So, the principles stay the same. We have more than 500,000 customers that we are serving every day. And digital itself is enabling us to create the transactions without having to physically visit them. What is changing is the way or how we are actually really delivering that solutions to the consumers, and how the consumers is actually being made aware about the product or the service itself. So if in the past, we are using mass media like TV for example, or radio for example, but today, consumers in terms of exposure to media is completely different. Digital is actually playing a massive role for sure. And within digital itself, they're accessing many different platforms, whether that's YouTube or any other platform that they choose to do. So I think that itself is changing the way we actually serve them or communicate to them. But the principle itself is actually staying the same.

I believe that acknowledging what they're strong at and what they're actually passionate about would actually enable them to actually succeed in whatever the space they actually choose to do or whatever the role that they are actually choosing to do. And just focusing on the strengths that they have and make that strength a super power for them would actually help them really focus on what really matters. Because often, they've kind of been distracted with a lot of questions in their mind. Can I do it? Am I able to do it? Can I actually do this by myself without actually depending? So I think there is a lot of conflicting questions in their mind.

I believe that in order for the leader to stay relevant, you need to actually continuously adapt and reinvent yourself and be agile because the situation is actually forever changing.