One Minute With: Jan-Paul Jeffrey, Spotify’s head of marketing for SEA, reveals his superpower
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January 2020Share this page
One Minute With: Jan-Paul Jeffrey, Spotify’s head of marketing for SEA, reveals his superpower
January 2020Watch our One Minute With video with Jan-Paul Jeffrey, head of marketing for SEA at Spotify, for his thoughts on career lessons, programmatic, and more.
Interviewer: What’s the hardest career lesson you’ve learned?
Jan-Paul Jeffrey: That it’s okay to fail.
Jan-Paul Jeffrey: Hi my name’s Jan-Paul Jeffrey. I work for Spotify and I’m the head of marketing for Southeast Asia.
Interviewer: What comes to mind when you hear, “Machine learning”?
Jan-Paul Jeffrey: Discovery of music.
Interviewer: “Programmatic”?
Jan-Paul Jeffrey: Complicated ads.
Interviewer: “Creativity”?
Jan-Paul Jeffrey: In everything you do.
Interviewer: What’s your professional superpower?
Jan-Paul Jeffrey: To focus. Focus the team on a few big things versus lots and lots of activities.
Interviewer: What’s your biggest pet peeve?
Jan-Paul Jeffrey: Not being right?
Interviewer: What habit have you had to break to become a more effective leader?
Jan-Paul Jeffrey: Really seeking to understand other people’s point of view before jumping in with a solution.
Interviewer: What’s a common misperception about you?
Jan-Paul Jeffrey: That I'm Swedish?
Interviewer: If you weren’t doing what you were doing, what would you be doing?
Jan-Paul Jeffrey: I’d love to be a rockstar, but that’s never going to happen.
Interviewer: What's the best career wisdom you've ever received?
Jan-Paul Jeffrey: Fewer. Bigger. Better. Different.
Interviewer: Any parting words of wisdom for the next generation of marketers?
Jan-Paul Jeffrey: Stay hungry, continue learning.
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