The 2016 and 2017 Google-Temasek reports foresaw a $200 billion internet economy in the region by 2025. This year, our research sees such drastic market acceleration that we now expect that number to be closer to $240 billion. Simply put, Southeast Asia’s internet economy hit an inflection point in 2018. Powered by the most engaged mobile internet users in the world, industries like e-Commerce, Online Media, Online Travel, and Ride Hailing grew at an unprecedented rate. Investors have taken notice, pouring record amounts of funds into the region — now it’s time for everyone else to pay attention. Below is a sneak peek at the key figures of Southeast Asia’s internet economy, as well as the full downloadable e-Conomy SEA 2018 report.
Southeast Asia
e-Conomy SEA 2018: Southeast Asia's internet economy hits an inflection point
Rajan Anandan,
Rohit Sipahimalani,
Srikanth Aryasomayajula,
Well Smittinet
/
November 2018
Others are viewing
Marketers who view this are also viewing
-
ReportReport
The CMO of 2020: Navigating the journey towards digital marketing maturity in APAC
-
ReportReport
Why YouTube enthusiasts are the most valuable app users in SEA
-
ReportReport
e-Conomy SEA Spotlight 2017: Unprecedented growth for Southeast Asia’s $50B internet economy
-
ReportReport
e-Conomy SEA 2023: Unlocking profitable growth in the digital economy with high value users
-
ReportReport
e-Conomy India 2023: Strategies for growth in India’s digital decade
-
ArticleArticle
How people decide what to buy lies in the ‘messy middle’ of the purchase journey