Learn from Google’s own marketing experts exactly how they build campaigns that successfully achieve each marketing objective. This guide gives you an inside look at how the Media Lab team, which manages the media strategy for all of Google’s advertising campaigns, gets it done. The media guide breaks down the team’s strategy into three steps, sharing exactly which Google ads products the team uses — and in what order — to drive awareness, lead generation, online sales, offline sales, and app installs.
Inside Google Marketing: 3 steps to master digital advertising
Kevin Murakami
/
March 2021
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
Ready, set, sell: How to win the marathon of peak shopping moments and sustain profits
-
VideoVideo
Why meeting APAC consumers’ expectations of data privacy is key to effective marketing
Watch now -
VideoVideo
The oldest screen in the house is new again: Understanding the rise of connected TV
Watch now -
ReportReport
Year in Search 2022: India
-
Case StudyCase Study
Experiment: How Nykaa increased sales with a broader keyword strategy
-
PerspectivePerspective
How a CMO successfully unified sales and marketing to power long-term growth