0:01
Interviewer: What’s a common misperception about you?
0:02
Tuomas Peltoniemi: People think I am too serious sometimes.
0:07
Tuomas Peltoniemi: My name’s Tuomas. I’m the regional managing director for APAC at R/GA.
0:11
Interviewer: How did you get into the creative business?
0:13
Tuomas Peltoniemi: Started as a developer at 17 years old.
0:16
Interviewer: Best career wisdom you’ve ever received?
0:18
Tuomas Peltoniemi: Go big or go home.
0:20
Interviewer: Hardest career lesson you have ever learned?
0:22
Tuomas Peltoniemi: Selling something our team couldn’t deliver.
0:24
Interviewer: What industry topic do you wish people would stop talking about already?
0:27
Tuomas Peltoniemi: AI.
0:28
Interviewer: What comes to mind when you hear “machine learning”?
0:32
Tuomas Peltoniemi: Talk about it too much. Not enough application.
0:34
Interviewer: What habit did you have to break to be a more effective leader?
0:37
Tuomas Peltoniemi: Letting go.
0:38
Interviewer: What’s the hardest part of your job?
0:40
Tuomas Peltoniemi: Diversity of regions.
0:41
Interviewer: What was your favorite book growing up?
0:43
Tuomas Peltoniemi: The Tintin™ book series.
0:46
Tuomas Peltoniemi: I just found it really interesting because it was all about visual and text, not about just reading.
0:51
Interviewer: What is your go-to karaoke song?
0:53
Tuomas Peltoniemi: "Hotel California" by the Eagles.
0:55
Interviewer: Most importantly, are you having fun right now?
0:56
Tuomas Peltoniemi: I am.
