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Southeast Asia

There is something for everyone: What are people in Southeast Asia watching online?

Dr. Stuart Pike / August 2020

Across Southeast Asia (SEA), more and more people have turned to YouTube to bring their offline passions online.

Here, we dive into the insights from across the region to uncover the latest video consumption habits of viewers and take a look at how brands and advertisers can use these insights to better connect with audiences as they settle down to watch their favorite content.

YT SEA Brandcast

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Dr. Stuart Pike

Director of Consumer and Market Insights, Google APAC

1 Google Data, The Philippines, June 2020.

2 Comscore VMX Multi-Platform, Indonesia, April 2020.

3 Google Data, Vietnam, June 2020 vs. June 2019.

4 Google Data, Thailand, Jan.-June 2019 vs. Jan.-June 2020.

5 Google Trends Data, Indonesia, March-April 2020 vs. Jan.-Feb. 2020.

6 Google Data, Malaysia, April-June 2019 vs. April-June 2020.

7 Google Data, Singapore, June 2019 vs. June 2019.

8 Google Data, The Philippines, June 2019 vs. June 2020.

9 Google Data, Thailand, June 2020.