As e-commerce festivals like Singles Day and 12/12 spur on retail spending in Taiwan, shoppers are turning to Google to discover new products and find great deals. Take a closer look at how Taiwanese consumers are searching and what they’re searching for this shopping season.
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1 Selected top shopping-related topics searched on Google.com towards the end of the year, in no particular order.
2 Google Internal Data (TW; Sept.–Dec., 2017).
3 Google Internal Data (TW; 2017 vs. 2016).
4 Google Internal Data (TW: Oct.–Dec., 2017 vs Oct.–Dec., 2016).
5 Google Internal Data (TW; 2017 vs. 2016).
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