As Black Friday and Christmas spur on the retail binge, Aussie shoppers are turning to Search to seek out gift ideas, read reviews, and buy gifts for friends and family — or a little something for themselves. Take a closer look at how Australians are searching and what they’re searching for this shopping season.
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1 Selected top shopping-related searches on Google.com in key shopping season, in no particular order.
2 KANTAR TNS/Google Future Consumer AU 2018; pertaining to Christmas.
3 KANTAR TNS/Google Future Consumer AU 2018; Google Trends (AU; Past 5 years; Shopping web search).
4 Internal Google Data.
5 Google Trends (AU; “Black Friday” vs “Boxing Day”; 2013–2018; Shopping Web Search).
6 Google Consumer Survey, “Christmas-Black Friday”, n=1,000, June 2018.
7 Google Trends (AU; “Review”; Nov.–Dec. 2017; Shopping Web Search).
8 KANTAR TNS/Google Future Consumer AU 2018; Internal Google Data.
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