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There is something for everyone: What are people in Singapore watching online?

Dr. Stuart Pike, Yiğit Yücel / August 2020

People in Singapore are turning to online videos to satiate their curiosity or keep themselves entertained.

YT Singapore Brandcast

The numbers shown in the trending section are accurate as of June 2020; as compared to same timeframe last year.

*includes videos on sciences, humanities, business and law.

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Dr. Stuart Pike

Director of Consumer and Market Insights, Google APAC

Yiğit Yücel

APAC YouTube Ads Marketing Manager, Contributor

1,3 Google Data, Singapore, June 2020.

2,5 Google/Kantar TNS, YouTube Profiling Study, Singapore, Jan. 2019. n=1000 internet users.

4 Google/Kantar TNS, YouTube Profiling Study, Singapore, Jan. 2019, YouTube users n=797 people.

6,7,8,9,10 Google Data, Singapore, June 2019 vs. June 2020.