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Asia, Australia & New Zealand

How to win APAC’s biggest shopping moments with Search

Jasmine Li, Vanessa Ho / August 2021

As we enter the year-end Mega Sales season, people are turning to Search to find what matters to them. With 75% of shoppers using newly discovered brands instead of familiar ones, we explore the top tips for businesses to maximize seasonal sales moments and be easily discoverable when people come to Search to shop.

Statistics on consumers' search during 9/9, Singles Day, 12/12, and Black Friday. Shoppers are waiting until e-commerce Mega Sales Days to purchase big ticket items and considering new brands. 57% of people say they research before making a purchase.

Responsive Search Ads (RSA) can put your product in the spotlight with personalized ads that are relevant to the shopper.

Tips for businesses to reach customers during e-commerce Mega Sales Days: make your brand easily discoverable online.

Use Image Extensions in Search to upload rich, relevant images to enhance the message of your existing text ads. Advertisers are seeing up to 10% increase in click-through rate when image extensions appear with their Search ads.7

Tips for brands to reach customers during e-commerce big sale season: reach the right users with automation.

Broaden your keyword match type to Broad Match with Smart Bidding to show up at the right moments when shoppers are researching. Advertisers who adopt RSA in tandem with Broad Match + Smart Bidding see +20% conversions.8

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Jasmine Li

Search Product Marketing Manager, Google APAC

Vanessa Ho

Search Product Lead, Google APAC

1,7 Google Internal Data.

2 CNBC, Singles Day 2020, Accessed Nov. 2020.

3 Google commissioned Ipsos COVID-19 tracker, AR, AU, BE, BR, CA, CL, CN, CO, DE, DK, ES, FI, FR, JP, IN, IT, KR, MX, NL, NO, PE, RU, SE, U.S., U.K., ZA, ~n=300-750 online consumers 18+ per market who will shop for the holiday season, June 17-20, 2021.

4 Global Web Index Core, Sample Size by Country: All (n=3,919 internet users aged 16-64), ID (n=656), MY (n=651), PH (n=655), SG (n=650), TH (n=656), VN (n=651), April 2021.

5 Google commissioned Kantar/Quantum Report: Emotional Value of Search 2021, P6 Why is it important to research before making a purchase? Base: Those who have purchased from the vertical in the past 18 months, ID IN, MY, TH, PH, PK, VN, All verticals n=5006.

6 Google commissioned Kantar/Quantum Report: Emotional Value of Search 2021, SC4 Touchpoints used, Base: Those who have purchased from the vertical in the past 18 months ID, IN, MY, TH, PH, PK, VN, All verticals n=5006, *categories include: Electronics, Auto, Wellness, Finance, Telco.

8 Google Internal Data, April 2021.