More than half of retail searches happen outside 9 AM–5 PM.
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More than half of retail searches happen outside 9 AM–5 PM.
Google Internal Data, Australia and New Zealand, Jan. 1–Feb. 20, 2022, searches related to retail categories (Beauty & Personal Care, Hobbies & Leisure, Sports & Fitness, Apparel, Computers & Consumer Electronics, Home & Garden, Food & Groceries, Retailers & General Merchandise).
81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.
9 in 10 retail dollars spent offline during peak season were influenced by digital.
Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021.
During peak retail season, 65% of online purchases were made on mobile.
Did you know? 82% of all Aussie households (9M) shopped online in 2020 and spent an average of $5,600 per household.
Be there when they’re looking. When researching products online, 1 in 3 consumers will choose their second-choice brand over their first choice just because it shows up in the Search results.