70%
Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps.
Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps.
Google/GfK, Australia, Continuous Connection Study, qualitative/quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered) over a month in March 2021–April 2021. Base: compliant online passive participants n=113. An online consumer journey stops either when there is a period of 30 minutes of inactivity or at midnight each day.
It’s not what you think. Online channels such as search, display, and digital video drive 42% of in-store sales, while offline channels such as out-of-home and TV drive 40% of online sales.
When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.
Moving pictures have consistently been shown to deliver strong results both in the long and short term, regardless of the screen size.
Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.
The returns of paid search marketing are 2X with online fulfillment.
Integrated campaigns are 31% more effective than non-integrated campaigns.