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Combining offline and online in a combined channel approach is 50% more efficient than offline alone.
Analytic Partners, ROI Genome, collected works 2002-17 (Global).
It’s not what you think. Online channels such as search, display, and digital video drive 42% of in-store sales, while offline channels such as out-of-home and TV drive 40% of online sales.
Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.
Integrated campaigns are 31% more effective than non-integrated campaigns.
51% of advertisers say they’re not confident they have the right media mix (up from 44% in 2019).
81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.
9 in 10 retail dollars spent offline during peak season were influenced by digital.