51% 51% of advertisers say they’re not confident they have the right media mix (up from 44% in 2019). Related Data It’s not what you think. Online channels such as search, display, and digital video drive 42% of in-store sales, while offline channels such as out-of-home and TV drive 40% of online sales. Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%. 31% Integrated campaigns are 31% more effective than non-integrated campaigns. 70% Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps. 1 in 3 When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page. Moving pictures have consistently been shown to deliver strong results both in the long and short term, regardless of the screen size.
