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The Indonesia YouTube ads leaderboard: H1 2018

From 15 seconds to more than one hour, the ads on this year's Top Ten Most Popular Ads in Indonesia (H1 2018) show a range of lengths and themes. Ramayana Department Store, the national chain founded in 1978, created a digital campaign with millions of views. For the first time, the Directorate General of Tax created a 15-second YouTube ad to promote online “e-filing” and remind Indonesians of the looming deadline to submit their annual income tax forms. And in another first, Vivo uploaded their over ninety-minute long launch concert for the Vivo V9 phone with beautiful imagery from Candi Borobudur.

Ramayana Ramadhan #KerenLahirBatin Menyambut Lebaran. Iklan Ramadan Ramayana.

Brand

Ramayana Department Store

1

MATAHARI: PERBEDAAN BUKAN HALANGAN UNTUK SALING MENJAGA

Brand

MATAHARI Department Store

2

Be Safety Leaders : Amazing Road [FITUR KEAMANAN dan KESELAMATAN MOBIL TOYOTA]

Brand

Toyota Indonesia

3

GO-JEK Versi Kamu: Gozali

Brand

GO-JEK Indonesia

4

MUTE - Rhythm Through Silence #EPISODE 1

Brand

WRP Official

5

Cara belajar Iqbaal Ramadhan dengan Aplikasi Ruangguru

Brand

Ruangguru

6

Wujudkan Mimpi Bisnismu, #MulaiAjaDulu di Tokopedia

Brand

Tokopedia

7

Vivo V9 Grand Launch at Borobudur

Brand

Vivo Indonesia

8

Tips Berpakaian untuk Tubuh Mungil

Brand

HIJUP

9

Iklan Layanan Masyarakat E-Filing

Brand

Direktorat Jenderal Pajak

10

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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